Click here for our range of Ugg footwear The luxury and comfort of UGG Australia proved to be a perfect fit for the high-end footwear world of fashion. This is true also of Ugg fashion boots. From the humble beginnings to global success and notoriety, the UGG story reads like a fairy tale. In 2003, UGG was named Footwear News’ "Brand Of The Year" and was responsible for the creation of an entirely new category of footwear. From then on, sheepskin footwear could be seen on the catwalks in Milan, Paris and New York; and it all began on the beach in Australia. Buy with confidence as an official authorised and approved Ugg Australia retailer, in-store or on-line.