Nikes Move To Zero 2020 Campaign with New Nike Sneakers announced
Nike's Move To Zero campaign is a move towards a sustainable future by creating responsible products. Bringing recycled uppers to the Air Max 90, Air Max 95 and Air Force 1 which have all been constructed from at least 20% recycled materials.
The recycled material has been constructed with a yarn derived from post industrial Nike textile waste. The recycled materials are showcased through the sneakers aesthetics, which exposed hems, visible stitching and a rougher texture across the upper.